The Board of Directors of the Brownwood Area Chamber of Commerce is pleased to announce that former Brownwood Mayor, Bert V. Massey II will serve as the Chairman of the organization’s first annual Total Resource Campaign.
Embraced by Chamber Members, board leadership and staff because of their positive results, Total Resource Campaigns (TRC’s) are gaining increasing support and popularity among progressive chambers of commerce across the United States. The TRC is designed to give Chamber members numerous opportunities to become more involved with the Chamber on various levels through greater public awareness of Chamber programs, projects and events. In addition, the TRC makes it easier for businesses to budget for the coming year and helps improve the efficiency of Chamber-sponsored events.
When Chamber officials approached Massey about the concept of the Total Resource Campaign, he readily agreed to serve as the Chairman, telling Chamber CEO Laura Terhune, “That makes a lot of sense for both the Chamber and its members.” Massey, who has previously served as the Chamber’s Chairman of the Board, added,” I think folks in Brownwood will find the Total Resource Campaign to be beneficial in meeting their needs.”
The Total Resource Campaign reviews and evaluates current Chamber programs and develops a menu of sponsorship opportunities tailored to fit any budget, big or small. Over a seven-week period, beginning February 8, more than 60 local volunteers (working in teams) will work with Chamber members to design an ideal sponsorship plan for the entire year. Terhune noted, “The TRC is designed to be fun and exciting for team members with rewards available throughout the campaign and grand prizes for winning teams and their Team Captains.” She continued, “Although most teams will be comprised of representatives from different companies or organizations, Corporate Teams are also encouraged and have enjoyed tremendous success in campaigns held in other cities.”
Heather Kartye with YGM Total Resource Campaigns will be on hand throughout the 2011 campaign, assisting the Brownwood Chamber staff during this first annual event and serving as a consultant in future campaigns. Ms Kartye stated, “TRCs are especially good for small business owners who may be under the impression they have few marketing opportunities. This program has something to meet the needs of any size or type of business.”
Chamber Members who are interested in serving as a Team Captain or volunteer are asked to contact Missi Malone, Director of Member Services by calling 325-646-9535 or email membership@brownwoodchamber.org.
